What is it's purpose in your business? What do you want it to do for you? Why? To begin, you can start with this checklist: Don't worry, that's not as bad as it sounds, and you'll be much better off in the long run. How do I make my site mobile?Ĭonverting an older static (Mobile Visible) website to one with a better mobile experience for smart phone and tablet users (Mobile Ready/Friendly/Optimized) will more than likely require rebuilding the site from scratch. This can sometimes be acheived by using a flat responsive theme that makes very light use of images or complex layout structures. This is the hardest to achieve, but for the mobile user, likely the most rewarding.
HTTP requests are minimized, Javascript and style sheet files are combined and compressed, aggressive caches are used, images are not just resized but replaced by smaller ones and the file size is kept to a minimum. I define Mobile Optimized as being fine-tuned and streamlined to give the best possible performance on a mobile device.
The text is easy to read, the navigation is smooth and efficient, links are easy to click and not too close together. Mobile Friendly has to do with the user experience of the site on a mobile device. The whole site fits on the screen, scrolling right to left is not required, and the text and pictures re-flow and re-size dynamically. It is a site that is ready to be viewed on a smart phone or tablet. Unfortunately, this is not the case, and any mobile traffic you get on a site like this will likely leave before the page even finishes loading. They think that because their website is "Visible" on a mobile device, that it is "Ready" for mobile delivery. I bring this up because this is what some people mistake for mobile readiness. It does not change with screen or window size and is very difficult to read and navigate on a smart phone or tablet. This is your typical static desktop website. I just made that up, but for me it perfectly describes a non-mobile site in just two words. So with that in mind, let me describe for you MY definition of these popular buzzwords. Since there is no real standard definition, the meaning changes from firm to firm. If you ask them, they should be able to give you their definition of a 'Mobile Friendly' site, unless they don't have one. Since the words are completely subjective, what's really important is how your web designer defines these terms. What's the difference between Mobile Freindly, Mobile Ready and Mobile Optimized? If they have a poor experience when they visit your site, you might as well give them your top competitor's phone number and business card right now.Īnd the importance of mobile will only increase over time. Not only do search engines like Google reward sites that are mobile-friendly, but more people are using their mobile devices to shop, search and learn about you. Web designers typically use words like these to describe a website that works better on mobile than it did before you procured their services. Google any of these terms and you'll find many explanations provided by articles and blogs like this one, but not many clear definitions. That's because they are basically buzzwords designed to sell web design services. These words get thrown around a lot when talking about web design, with little or no explanation as to what the words really mean.
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